About the Founder

Keith Zafren on The Great Dads Project

Men who want to be great dads love the stories Keith Zafren tells, the practical tools he teaches, and the personal coaching he offers. Keith learned first hand how to raise great kids and stay close to them, no matter what. He is an effective coach, helping male executives (and other busy fathers) to not repeat the mistakes their fathers made, but instead, to become deeply fulfilled and highly effective dads.

Keith is a Jack Canfield trained certified Success Skills trainer. He is the author of the award winning book, How to Be a Great Dad–No Matter What Kind of Father You Had. He is an engaging speaker and writer who has inspired fathers for 30 years from all walks of life, from executives to inmates, to become the dad their children need and want. Through his 23 years of pastoral work, as a founding board member and fatherhood trainer for the Prison Entrepreneurship Program, and now as founder of The Great Dads Project, Keith has touched thousands of lives.

As Captain of the rugby team, Keith won an NCAA National Championship at UC Berkeley where he graduated with honors and completed his undergraduate and graduate studies in Rhetoric. He also earned an M.A. at Asbury Theological Seminary. His personal mission is to relentlessly pursue his own authenticity, healing and growth, and to create peak experiences that elevate and inspire dads toward self-awareness, receptivity and transformation through his in-depth research, compelling writing, charismatic speaking, and supportive mentoring.

The Great Dads Project Keith Zafren with Boys Rugby Shirts Keith now brings his enthusiasm for personal transformation to dads—and moms—across the country through webinars, speaking engagements, workshops, and his new book, How to be a Great Dad—No Matter What Kind of Father You Had. Inspiring his own father journey are his three sons, the healing gifts of his life: JD, Cal, and Kai.


Keith Zafren The Great Dads Project Jon LacheltJon Lachelt, father of four, writes, As a friend of Keith’s, I would like people to know that his stories are genuine and not embellished or enhanced to make them more compelling. All of his advice is stuff that he puts into practice with his own children. I think the thing that makes Keith’s wisdom so compelling is that he graciously admits when he has made mistakes in his fathering. This makes it clear that each of us, full of our own faults, can succeed at this very difficult task of raising children. I especially appreciate that Keith is not just offering another admonition to be a better person. Rather he offers concrete, simple (not simplistic) actions that each man can take to establish powerful habits in his own life that will allow him to overcome his own past hurts and truly feed the souls of his children.



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